Line Change by Angela Price & Julie Petry

Yesterday, we officially announced the BIG news of our new clothing line, Line Change. Line Change is a clothing line created by myself and my good friend Julie Petry. We created it because we want to bring fashion forward clothing into every NHL market, similar to what we have done here in Montreal with the CHic collection. If you are not familiar with CHic you can check out THIS blog post.

There are two major things that set Line Change apart. First, we hold community at its heartbeat and a portion of the proceeds go that team’s respective charity. 10% of all profits will go to the charity of each teams choice. We have seen great success with this through CHic and can’t wait to share how much we donated to the Montreal Canadiens Children’s Foundation from last seasons collection!!

Secondly, the hockey community is one big family and we want this brand to showcase that. We hope that Line Change not only gives back to each team’s community, but also unites our hockey sisters across the league. We want this to be a clothing line that all the wives and girlfriends on each team can get behind by becoming brand ambassadors and, in turn, help raise more money for the charities in the communities that they call home. We want those women to be the face of Line Change in their individual cities.

For our Montreal fans, we will be continuing with our CHic collection and cannot wait so share this new collection with you guys soon! For more information on Line Change and to keep up to date when the new teams we sign follow along @linechangeco on Instagram, and go to our website to sign up for the newsletter. We are so excited for this new chapter and to give you all the opportunity to rep your favorite team and look great doing it!

Much Love,